COMCAST NBCUNIVERSAL SPORTSTECH
We are a product of the 2021 inaugural Comcast NBCUniversal SportsTech Accelerator.
Audazzio® was one of ten companies selected, chosen from over 1000 applicants.
SINCE PARTICIPATING
IN SPORTSTECH,
OUR COMPANY HAS:
A defined, deliberate company focus
New investors including Comcast and Boomtown
Performed extensive scientific research in acoustics and ultrasonic signaling that has led to the first of multiple patent applications
Retooled our marketing strategy including rebranding to Audazzio
Successfully completed an Audazzio trial during the Tour de France
LEADERSHIP
roy terracina
CEO and chairman of the board
After careers in banking, investment banking, and management consulting, Roy became the treasurer of Farm House Foods, a publicly traded company with revenues in excess of $1.4 billion. In 1984, he purchased San Antonio based Sterling Foods, selling the company to Private Equity a decade later. He then became involved in the purchase and a board member of multiple companies. Roy was also an early investor in Rackspace and ID.me. Additionally, he sat on boards of VC and PE firms in Colorado, Chicago, and Philadelphia. Currently he is Vice Chair of US Global (GROW) and is on the Board of The Najim Foundation.
bryan elliot
Vp of engineering
SaaS industry veteran with decades of engineering leadership experience bringing products and services to market. Notably, co-founder of Ping Identity Corporation, where he took the initial concept and grew the original engineering team to its early successes. Ping Identity was recently acquired by Thoma Bravo for $2.8 billion. Mr. Elliot is responsible for all technology development, including the software itself, as well as the use of cloud infrastructure to achieve top-tier global scalability.
michele klumb
Vp of marketing
An out of the box thinker, Klumb has a unique educational background including a BSME with an MBA. She has over 20 years of experience running the gamut from design - she currently holds 5 patents - to sales, and marketing with expertise in advertising and operations. She is responsible for corporate brand identity, product strategy, marketing collateral design and production, website, and social network presence.
emma gaona
dir of administration
10 years of business management experience and has been working for Audazzio since 2019. Emma manages all operational and accounting activities as well as contractor agreements and benefits. Emma was an integral member of the Comcast NBCUniversal SportsTech Accelerator and credits the program to furthering her skills and determination.
MEET THE AUDAZZIO BOARD
GREGORIO (GREG) R. FLORES
Greg has built a career with best-in-class organizations in retail (TJX Companies, Pilot Travel Centers, H.E.B., and Thriftway), consumer products (Pepsico, and Daymon Worldwide), and media information services (Reed Elsevier). In each of these great organizations, he held key executive positions and has had global HR oversight for a combined 35+ years. His leadership approach is to lead and drive international excellence in HR, Succession Planning, Diversity, Equity & Inclusion, Executive Compensation, and Organizational Development and Practices; senior leadership support and alignment with the business values; and competencies and profitability strategies. He has international senior leadership experience in the UK, China, Spain, Mexico, Argentina, Chile, and Canada. He has accomplished this by leading with integrity, and passion, and creating high-performing teams with direct connections to the business and culture. In addition to HR leadership responsibilities, he has also led and managed business P&Ls, operations, and sales teams.
ALAN C. GOTTLOB
Alan began his career in the financial industry more than thirty years ago; after graduating with a Degree in Real Estate, Accounting, and Finance from Temple University, Alan devoted himself to overseeing business succession issues for privately held middle-market businesses. Most of his career was spent in accounting for family businesses, developing and implementing family and business strategic plans. Alan was also responsible for bringing the issue of business succession to Mesirow Financial in Chicago, where he spent several years as Senior Vice President of the Business Transition division. He then served as president of his own Registered Investment Advisory business at Pine Valley Private Wealth, where he recently merged with Ethos Financial Group and Family Office. Alan is a Past Member of the New Jersey Technology Council, a Past Member of the Philadelphia Chamber of Commerce, Past Member of the New Jersey Venture Association, Member Union League of Philadelphia, a Past Board Member JDRF Foundation of South Jersey and a Porsche Club of America member. Alan maintains series 63 and 65 FINRA registrations.
LARRY MILLS
Larry began his career working for the Holt Companies and has spent 54 years in various positions including parts operations, sales, marketing, IT and Human Resources. Currently, Larry serves as an Executive for the Holt Group. He is involved with Holt Cat, the nation’s largest Caterpillar Dealer, Spurs Sports and Entertainment and many other companies under the Holt banner. His areas of focus include strategic planning, marketing, leadership development, and organizational development. Larry is committed to making a difference in community services and has served on many governing boards including Children’s Hospital of San Antonio, Spurs Sports and Entertainment, Clarity Child Guidance Center, St Mary’s University, Progeria Research Foundation, and TRTF - Texas Research an Technology Foundation.
Audazzio is going to enable Producers to give TV viewers second screen content that will provide additional depth to scripted programming for their recorded or live broadcasts. The technology has so many applications, for example triggering augmented or enhanced Reality content on users’ devices. As Producers begin to leverage this solution, they will quickly appreciate there are no limits for creating innovative, engaging content with Audazzio’s technology.
Audazzio’s unique technology is like no other signaling technology. The technical development gives the broadcaster endless possibilities to enhance the second screen viewer’s experience with ease. Audazzio’s technology also makes it easy to embed the signaling process into their elements.
The Audazzio team is a dedicated group with great passion for their business. The team has persevered by continuing to evolve the technology, discovering new growth channels, while also raising capital. Boomtown is proud to support Audazzio, beyond the accelerator program, as they form new strategic partnerships.
MANAGING DIRECTOR AND CHIEF OPERATING OFFICER INVESTMENT MANAGEMENT
I am blown away by Audazzio's ability to tightly coordinate second-screen experiences with linear broadcasting. The seamless and undetectable embedding and acoustic detection of micro-signaling that underlies this technology is nothing short of magic.